evaluation Q3 - what have you learned from your audience feedback

Our group firstly received audience feedback from a socially class in sixth form. We expressed our different ideas, told them our plan and expected them to honestly tell us their thoughts and opinions. The sixth form class was ages 17 – 19 this being our target audience for our selected hybrid genre. We told them our two ideas and the class suggested that our second idea was more sufficient. It seemed to them that we felt more confident with that idea and our other suggestion lacked detail. Receiving this feedback allowed our group to make adjustments and it lead us in the right direction in presenting what an audience felt would be a good teaser trailer, meeting their expectations. After receiving feedback from one group from the sixth form students we decided to express more of our ideas to other students allowing us to get a greater outlook of what people thought was best for us to produce. This enabled us to reflect back on our different ideas, change the things that they didn’t like and develop on what the students thought was ideal. Our film is aimed towards both male and female and our group felt we achieved this aim when receiving positive feedback from both sexes. Our feedback audience particularly liked the fact that we changed the convention of women being scandalous, showing acts of criminals and superior to men. They felt that this was an unusual and unique idea to develop as it was like nothing they had heard or seen before. For our third idea we asked another student from the other media group to observe and evaluate our idea. They decided that it was so mush related to films like the Godfather and Goodfellars. They pointed out that it may be difficult to make a film similar of use in the different conventions of this film and our group agreed. For these reasons we decided to use our original idea. Once we had finally completed our teaser trailer we showed another yr13 student to express their thoughts and opinions on our finalised version of our trailer. We wanted to find a out if we succeeded in use of conventions, use of technology and how effective we were at targeting a specific audience. We asked the yr 13, female student:
• Can you identify the genre?
• Does this film appeal to you as the target audience?
• What does appeal?
• What doesn’t appeal?
• It’s a teaser trailer and is designed not to give too much information away. What information did you get from the trailer?
• Does the trailer leave you wanting to go and watch the film once realised?



This audience feedback was very positive and valuable enabling use to see how our group achieved what we wanted at the end of forming our promotional package. This also helped as we asked a student, her being our target audience and receiving exceptional feedback. This has all been useful in creating the best and most accurate promotional package for our intentional audience.