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Evaluation for coursework: In what ways does your media product use, develop or challenge forms and conventions of real media products?



In my group we looked at different media products and looked at conventions of different genres. we decided to do a more morden time version of a fairytale and use a fantasy, street life style genre and combinded them together.



we looked at the opening of three films to get a rough idea of how the opeining is set and what goes on in the first 5 minutes for e.g the characters are introduced. an exampe of this is in shrek when there is a over voice telling the story of what is happening so the audience can undestand who the princess is and why she is locked in tower at the beggining. we also watched kidulthood to get more ideas of typical characters, typical soundtracks and have an idea of the language used in dialogue. we used similar ideas for e.g the idea of having teenage black boys from kidulthood and fantasy like music from shrek.



we wanted to make sure the conventions we used were very stereotypical so the audience would understand it and possibly relate it to similar films involving the same genres, also so the audience could identify the different sub-genres used. we also wanted the audience to have a sense of reality, as our film insists on street life and every day events.


we also watched the cinderella story and used the typical narrative of 'girl likes boy' and also used the idea of the book opening to begin the story, from shrek but instead the mum was reading the book to her daughter in bed, making it seem more fairy tale like.


to help emphasize the fact times had changed we used the convention of black and white, which made the beginning more effective. it contrasts the past from present and is a common effect used in fair tales to show a flashback, or a time difference.